Data Verification and Cleansing
Empower your Business Decisions & Marketing Efforts with Professional Data Cleansing Services
If you use email as part of your marketing strategy, you want to know that your messages are getting to their intended recipients. Email cleaning, or email scrubbing, is critical to the success of your campaign.
Grow your brand with a high-quality email database
Your target audience is receiving dozens to hundreds of email communications every day in each of their inboxes. In a crowded digital world, how can you stand out?
With a clean email list, you can be assured that your email campaigns are reaching your audience at the best email address. With this increase in deliverability, you can also increase major KPIS, like open rates and click-through rates, prevent hard bounces, and reduce complaints that can damage your reputation with email hosts.
Lastly, once inaccurate and outdated email addresses are removed from your contact list, providers will treat your IP addresses more favorably, sending mail to inboxes instead of automatically routing it to the spam folder.
A high rate of complaints can damage your reputation with email hosts. Once those email addresses are removed, the providers will treat your IP addresses more favorably, sending mail to inboxes instead of automatically routing it to the spam folder.
How does an email cleanse work?
A thorough email cleanse will improve delivery of your messages in a couple of ways.
First, email verification corrects all parts of an email address like spelling and formatting and ensures that the email address is live and receiving mail by sending a silent ping. With the right validation solution, you can do all of this in real-time or in batch.
Another advantage of list scrubbing includes email append. This service allows you to submit a customer’s name and postal address to quickly return their best email address. You can also reverse the process by using an email address to find a matching name and Postal address.